Having been employed in Origin for 7 years I have helped to successfully deliver 2 rebrands through my time here.

Studio: Milo & Co.

Role: Brand development, logo, illustration, digital, layout and artworking.

Agency: Hobbs Reprographics London

Brief: New residents to Woodbury downs estates were welcomed to their new living space with a guide to help them get acquainted and to set the tone for their stay. The look and feel reflects the luxurious estate which is surrounded by a pristine woodland environment.

Role: Creative Lead, Artworker, Illustrator

Hitachi Rail Europe: Future-Forward Fleet Launch

When Hitachi Rail Europe rolled out their new fleet of rolling stock across the UK, they needed more than just a launch—they needed a brand statement. We created a bold new visual identity that captured the speed, efficiency, and forward-thinking innovation at the heart of Hitachi Rail. From the fleet design to the launch event, the identity signalled a clear shift: Hitachi Rail isn’t just moving people — it’s moving the future.

Role: Creative Lead

Art direction and Event Signage

Brief: Tideway recently underwent a new brand launch and they're team needed an introduction. The book framed Tideway's ethos and work guidelines in a playful way including pull out stickers and bingo games. The book was received well and has since become a company staple for introducing new members to the team.

Role: Creative Lead

Brief: Churchill Gardens tender submission reflects the natural parks, recreation and historical elements of the new development. The fresh, clean look highlights the positive impact of the redevelopment.

Role: Creative Lead

Brief: Our client was tendering to transform the run down industrial area of Rainham & Beam Park (London) into a vibrant new neighbourhood. The illustrative visuals highlight quality homes, green spaces as well as safe pedestrian and cycle routes to improve connectivity.

Role: Creative Lead, Vector Illustrator, Creative Artworker

Brief: Cosaf are a team of passionate designers and installers of the UK's leading climate control solutions. The identity is comprised of an evaporating droplet and thermochratic colour system to highlight their eco-friendly, evaporative cooling methodology and bespoke solutions.

Role: Creative Lead, Creative Artworker, Messaging and Language,

Brief: Self directed.

Role: Illustrator (Adobe Illustrator)

Brief: Shots Magazine approached CEO of AKQA, Ajaz Ahmed, for an interview in their October issue. To enhance the spread and evoke interest, a portrait of Ajaz was created along with some accompanying spot illustrations. Through juxtaposing renaissance master sketches and digital elements we see Ajaz as a visionary and 'master' of the digital world.

Role: Hand illustrator

Brief: Columbia records required an album cover for Samm Henshaw's second EP 'The Sound Experiment II'. Referencing images by the artists professional photographer Daniel Harris this illustration was created and applied across the merchendise range and online music services, Spotify and iTunes.

Role: Illustrator

Brief: Working in collaboration with Really Bright Media, playful animated visuals were created for presentation alongside a 'Ted' style talk by the CEO of Bluewater about how predicted lifestyle changes would impact the future of the retail industry.

Role: Hand Illustrator, Creative Lead